As a sales promotion executive, it would be your job to run promotional marketing campaigns in order to raise a company's profile and increase their sales.
To attract consumers to the product or service you are promoting, you might use tactics such as free gifts, competitions, token collect offers or money-off vouchers. You could reach people in various ways, including in-store displays, special events, direct mailings and advertising.
Your day-to-day tasks would typically include:
In some jobs you may be known as an account or brand executive.
You would typically work standard office hours, Monday to Friday, with overtime when necessary to meet campaign deadlines or attend promotional events outside office hours.
At the start of your career you would be mainly office-based, although you could sometimes visit suppliers and attend events. With experience, you would spend more of your time on the road visiting clients.
Typical starting salaries are between £18,000 and £22,000 a year. With experience, this can rise to between £25,000 and £35,000.
Account directors can earn up to £50,000 a year or more.
You could come to sales promotion from a range of backgrounds, although it would be most useful to have previous experience of sales, marketing, advertising or customer service.
Employers will be mainly interested in your skills, enthusiasm and business sense.
You could work for a sales promotion agency, or for a marketing communications agency that offers clients a range of services including sales promotion. Most agencies are based in major cities.
Jobs may be advertised in the local and national press, industry magazines, and by specialist recruitment agencies.
This is a competitive industry to join, and some employers may prefer you to be a graduate. All subjects are acceptable, but a degree or BTEC HND in advertising, marketing, business or psychology may give you an advantage.
It's a good idea to try to find work experience in a marketing promotions agency before looking for your first job. Contact agencies directly to ask about work placements.
You would usually start as a junior sales promotion executive and develop your skills on the job. Some larger agencies run structured graduate training schemes.
The ISP also offers a range of short courses and seminars in various aspects of sales promotion.
If you deal with direct marketing in your job, you could also take short courses and qualifications from the Institute of Direct Marketing (IDM).
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A sales promotion executive needs:
With experience, you could work on larger accounts and be promoted to senior account executive, account manager and account director.
Additional resources for job seekers and those already in a job.