An advertising campaign is being launched to raise awareness of domestic violence in teenage relationships.

The adverts will target boys aged 13 to 18, urging them not to use violence against their girlfriends.

The £2m TV, radio, internet and poster campaign is part of a government strategy announced last year to reduce violence against women and girls.

Home Secretary Alan Johnson said it was essential to change attitudes in order to stop abuse against females.

He said: “We want to see young people in safe and happy relationships and this means tackling attitudes towards abuse at an early age, before patterns of violence can occur. “We hope this campaign will help teenagers to recognise the signs of abuse and equip them with the knowledge and confidence to seek help, as well as understanding the consequences of being abusive or controlling in a relationship.”

The campaign follows research by the NSPCC.

The study suggested a quarter of girls aged 13 to 17 had experienced physical violence from a boyfriend and a third had been pressured into sexual acts they did not want.

The children’s charity said it was alarmed by the number of young people who viewed abuse in relationships as normal.

Source: BBC NI News

Chris, Web Designer at Input Youth

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